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aftermarket-pricing-excellence

AFTERMARKET PRICING EXCELLENCE

Pricing is the most powerful lever to sustainably boost profitability. To gain higher pricing power, the pricing strategy should reflect the value perceived by the customer while it is also aligned with the market position you pursue strategically. 

With more than 50 years of combined experience in the implementation of value-based and market-driven pricing for industrial companies, Avrogan team knows how to find the optimal price, and helps your business set the right prices to capture the desired value. Our methodology covers all aspects of list pricing, net pricing, and revenue management when it comes to product, spare parts, service contracts, and subscription businesses.

Aftermarket pricing excellence refers to the practice of optimizing and strategizing the pricing of products and services offered after the initial sale of a product. This process involves setting competitive and customer-focused prices for spare parts, maintenance, accessories, and other post-sales offerings.

UNLEASH THE POWER OF PRICING

AVERAGE PROFIT INCREASE AS A RESULT OF 1% 
IMPROVEMENT IN ...

A high quality price is a price that is easy to explain and defend. Many manufacturing companies often face challenges in determining the right pricing strategy for their aftermarket products and services. Incorrect pricing can lead to lost revenue opportunities, dissatisfied customers, and difficulties in maintaining profitability. Aftermarket pricing excellence helps companies maximize their revenue potential while ensuring customer satisfaction and long-term loyalty by setting the value-based and market-driven prices for their post-sales offerings.

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SPARE PARTS PRICING

Value based and market driven pricing

Spare parts structure

List pricing

Local pricing

Net pricing

Online (D2C) pricing

Cross-border trading risk management

Global price harmonization

SERVICE AND SERVICE CONTRACT PRICING EXCELLENCE

Customer value perception

Customer value quantification

Service portfolio pricing

Service contract pricing

Subscription pricing

as-a-Service pricing

Data monetization

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MARKET INTELLIGENCE AND COMPETITION

Market economic landscape

Market positioning

Market research

Competition research

Market intelligence

PROJECT MANAGEMENT AND DEPLOYMENT

Hands-on training

Methodology training

Project management

Go-to-market support

Change management

Bottom-line realization

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Read our full FAQ to learn more about our Aftermarket Pricing Excellence implementation methodology

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