Pricing is the most powerful lever to sustainably boost profitability. To gain higher pricing power, the pricing strategy should reflect the value perceived by the customer while it is also aligned with the market position you pursue strategically. 

With more than 50 years of combined experience in the implementation of value-based and market-driven pricing for industrial companies, Avrogan team knows how to find the optimal price, and helps your business set the right prices to capture the desired value. Our methodology covers all aspects of list pricing, net pricing, and revenue management when it comes to product, spare parts, service contracts, and subscription businesses.