Four "Do"s to master subscription business model
Recently during a roundtable in a pricing conference in Stockholm, one of the B2B OEM participants was explaining how servitization of their product and service offering helped them to go through the hard time of the previous economic downturn by having reoccurring revenue stream in place. This experience created a vibe in their organization globally and resulted in higher attention to subscription business model or outcome-based service offerings. While such success stories